Privacy Policy

Privacy Policy for Wisdom-Tree

Last updated: January 25, 2026

This Privacy Policy explains how Mind Force Ltd (“Company”, “We”, “Us”, or “Our”) collects, uses, stores, and protects Your personal data when You use the Wisdom-Tree application and website (together, the “Service”).

We are committed to protecting Your privacy and handling Your personal data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Data Controller

The data controller responsible for Your personal data is:

Mind Force Ltd
Shelton Street 71–75
London, WC2H 9JQ
United Kingdom
admin@wisdom-tree.co.uk

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Identity and Contact Data

Name
Email address
Profile information (such as profile picture, if provided)

Progress and Usage Data

Habit, goal, journal, or activity logs
Progress tracking data
User feedback and responses within the app

Device and Technical Data

Device model and operating system
App version
Diagnostic data, crash logs, and performance metrics
IP address (where necessary for security or analytics)

Payment and Subscription Data

Payment status and transaction history
Subscription type and renewal information

Note: We do not store full payment card details. Payments are processed securely by third-party payment providers or application stores (e.g. Apple App Store or Google Play Store).

3. How We Use Your Personal Data (Purposes)

We use Your personal data for the following purposes:

To create and manage Your account
To provide core app functionality, including progress tracking and journaling
To personalise content, recommendations, and user experience
To communicate with You regarding account updates, support requests, or service notifications
To process subscriptions and payments
To analyse usage patterns and improve the Service
To ensure app security, stability, and performance
To comply with legal and regulatory obligations

4. Lawful Bases for Processing

Under UK GDPR, We rely on the following lawful bases to process personal data:

Performance of a contract – to provide the Service You signed up for
Consent – where You have explicitly agreed (e.g. optional notifications or communications)
Legitimate interests – to improve the Service, ensure security, and prevent misuse
Legal obligation – where We are required to retain or disclose data by law

You may withdraw Your consent at any time where processing is based on consent.

5. Data Storage, Security, and Processing

We use Google Firebase as Our backend infrastructure for authentication, data storage, analytics, and user engagement.

We take appropriate technical and organisational measures to protect personal data, including:

Secure servers and encrypted connections
Restricted access to personal data
Regular monitoring and system updates

Despite Our efforts, no system can be guaranteed to be 100% secure.

6. Data Sharing

We do not sell Your personal data.

We may share personal data only with:

Trusted service providers (e.g. Firebase, payment processors, analytics tools)
Application Stores (Apple or Google) for subscription management
Legal or regulatory authorities where required by law

All third parties are required to process data in accordance with applicable data protection laws.

7. International Data Transfers

Some service providers may process data outside the UK or EEA. Where this occurs, We ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.

8. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy.

Personal data is retained for up to 24 months after account inactivity, unless required longer by law
You may request deletion of Your data at any time
Once deleted, Your data is permanently removed from Our systems unless legally required to retain it

9. Your Data Protection Rights

If You are located in the UK or EEA, You have the right to:

Access Your personal data
Request correction of inaccurate data
Request deletion of Your data
Restrict or object to processing
Request data portability
Withdraw consent at any time
Lodge a complaint with the UK Information Commissioner’s Office (ICO)

To exercise any of these rights, contact Us at admin@wisdom-tree.co.uk.
We may request identity verification before fulfilling requests.

10. Communications and Notifications

We may send You essential service-related emails (e.g. account notices, subscription updates).
Marketing communications will only be sent where permitted by law, and You can opt out at any time.

11. Children’s Privacy

The Service is not intended for individuals under the age of 18.
We do not knowingly collect personal data from children.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.
Material changes will be communicated via the app or by email.

The “Last updated” date at the top reflects the latest version.

13. Contact Us

If You have questions about this Privacy Policy or how We handle Your personal data, You can contact Us:

admin@wisdom-tree.co.uk
https://www.wisdom-tree.co.uk/contact-us/